ABOUT THE PROJECT:
In 2024, Easy Padel emerged as a dynamic force in Dubai’s rapidly growing padel community. The brand set out to not only build a strong digital presence, but also position itself at the heart of the city’s sports and lifestyle scene.
We developed a full-scale social media strategy that reflected the energy and accessibility of padel, combining professional photo and video production with engaging content formats. Beyond digital, we organized large-scale brand tournaments across Dubai’s most popular courts — events that attracted players, audiences, and sponsors alike.
To further amplify visibility, we facilitated Easy Padel’s placement as an official brand partner at the 2024 Padel Tournament, securing strong exposure within one of the region’s most competitive sports markets.